Strategy & Execution
Engineering
Sales & Marketing
Finance
Residing in one of the world’s densest and most competitive F&B landscapes – Hong Kong – we struggle consistently with two things:
By the end of 2021, armed with a passion for solving real problems that drive positive social impact – and a depleted tank of patience – we lay the first bricks for what would eventually become a F&B review network that rewards customers for honesty, while also solving the routine challenges faced by F&B businesses.
Integrity – Honesty, transparency, fairness, and just doing what is morally right supercede the need to increase shareholder value in the shortest possible time. The world has enough shady business tactics and industry practices as it is, we are not going to be a part of that.
Accountability – We emphasize the importance of taking ownership for delivering value to our customers, as well as ultimate responsibility over our actions. This means our teams operate with a clear bias for action while discouraging bureaucracy and politics, and we won’t hide from our mistakes when we make them.
Protecting Users – We do not sell ads. While entire empires have been built by monetizing user data at the expense of privacy, most commonly by selling ads – we think this practice is crazily annoying, and more importantly it is extremely invasive. Instead of forcing third-party ads onto our users, our anonymous user data will strictly be used to provide F&B businesses with general analytics.
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